Advertorial

Interview KOL, Development, and Promotion

Client sponsored interview-style article developed, edited, and promoted by HMP Global. Content may be a clinical case overview, article featuring a product, physician interview, etc. Please see example here.

Includes:

  • 1 eBlast sent to publication subscriber email list
  • Posted on homepage of publication for 1 month and archived on the sites indefinitely
  • 2 Social Network posts linking to Advertorial
  • Two tabloid pages of content with QR code linking to digital copy as well as a full-page print advertisement

Client Responsibility:

  • Provide direction for interview and KOL contact info

  • Images / Videos

HMP Responsibility:

  • Publication Managing Editor to conduct interview and develop article

  • One round of edits

  • Provide metrics

Budget: $18,000